“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.” – Jeff Bezos

It is true in making a customer unhappy they are quick to react. I’ve found mostly because they were disappointed rather than mad. You have to love what you do and in return the customer will love you for loving and spending time with something as endearing to them. Since “word of mouth” is considered a way of advertising, I found that the more I talked, the more they took it in and began to repeat me. I was knowledgeable as concrete to them, and that’s what they loved about the stores experience. They would often bring others the next time they visited always reminding me of what we talked about the last time.

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