To think about this statement, I have to ask myself what exactly constitutes a risk. Well Mirriam-Webster dictionary reads that a risk is:

noun

1

: possibility of loss or injury : peril

2

: someone or something that creates or suggests a hazard

3

a

: the chance of loss or the perils to the subject matter of an insurance contract

also: the degree of probability of such loss

b

: a person or thing that is a specified hazard to an insurer

c

: an insurance hazard from a specified cause or source

war risk

In looking at the meaning of risk, what should stick out to me as hope for the better when everything is a probability?.. I’ve got it! A risk taker is considered being the middle man between a rock and a hard place. As if an example of an insurer specifies that a peril must happen, but how am I redeemed in this process of elimination?

If I look at innovation and entrepreneurship the insurer (or the entrepreneur) must become the vision of hope in the horizon. If a client has a project for you to work out because they just don’t see a way through, then what I’ve learned as an innovator and entrepreneur such as using design to offset the unequal measure should be assumed. Within special subjects as: discovery, conceptualization, design development, prototyping, design review, and production implementation, I find a think, make, break, and repeat innovation of design. Through these risky moves I will be able to match people or clients needs to what’s available. Innovation needs innovative success; which is the total risk.